Cultivating fashion inspired by femininity

Copper Penny is a Melbourne based women's fashion retailer carrying a curated selection of recognised women's labels from across the globe.

A close ongoing collaboration with the store saw the design and art direction of a series of campaigns – across print and online – that each brought to life a seasonal theme.

From the journey of a butterfly, to floral and typographic compositions, each campaign sought to connect with the Copper Penny story, the brands they represented and their discerning clientele.

Fashion Photography: Maline Berger