Dutch textile manufacturer Febrik is recognised for introducing the world's leading knitted upholstery textiles. Their extraordinary fabrics are used across international furniture brands including Cassina, Ligne Roset, Moooi and Moroso.
De-jonge were the official Australian distributor for Febrik, prior to their acquisition by Kvadrat. To help represent the premium product, De-jonge required a brand that would resonate with the discerning local market of architects and interior designers.
The high-contrast serifed logotype aims to bring a contrasting yet complimentary tone alongside the modernist Febrik brand. Combined with high quality product imagery from the collection, the De-jonge brand is integrated across product samples, marketing collateral and online.
Furniture Photography: Febrik & Hanna Ernsting