Curating a brand for female fashion
With over twenty-two stores and growing across the United States, Lily Rain is a women's fashion retailer providing a curated collection of jewellery, clothing, footwear, accessories and home decor.
Founded by owners of an existing large scale US fashion brand, we were engaged to create a new identity to help position the brand within a competitive marketplace in the United States.
Consisting of custom typography and an accompanying monogram, the identity was developed in close collaboration with the founders, and included a comprehensive strategy process leading to design work across the core brand, website, collateral and packaging.
