A vision for betterment

In 2022 the world governing body of the Baha'i Faith called on its communities across the globe to initiate a series of global conferences, aimed at exploring the inherent oneness of humanity, with a universal call to work for the betterment of the world. This culminated in thousands of conferences of which Australia hosted eighty.

To support the grassroots efforts of all those involved, we helped to develop a conference brand and a suite of resources that could help communities easily brand their respective events. The identity was inspired by a key theme of the conferences – being the role of the individual, the community and the institutions of society – represented as a world globe revealed by three glowing orbs. 

The brand assets included the primary identity, collateral, apparel and signage, and were extended across animation, video and social media. A messaging theme was developed around the power of the word 'humanity', asking attendees to explore what it means to each of us.