Nasir Sobhani is an empathic barber who helps the homeless with the act of a free haircut, restoring their confidence and encouraging hope. His brand identity was developed to assist him in building his movement, and to support the world-wide exposure he has garnered.
Nas' contribution is not about the scissors that he holds, but rather the mirrors – enabling the vulnerable to see themselves in a new light. This insight was the inspiration for his brand.
Mirror frames surround the Streets Barber name and monogram, with typography inspired by Nas' vastly tattooed body. The identity is used extensively across Nas' social platforms, merchandise and films, as he continues to build his movement from the streets of Melbourne to Moscow and New York.
Photography: Bryce McCoy, Vidad Narayan