Education on the impacts of virus research

Human Papillomavirus affects both men and women, with up to 80% of people experiencing infection at some point. The National HPV Monitoring Program is transforming lives through research into the HPV vaccine by measuring its impact on millions of people.

To promote this important research The Royal Women's Hospital commissioned the creation of a program name and brand to help communicate its findings and grow program participation.

The IMPACT name carries two meanings, by placing focus on the outcome of the vaccine as well as the ability for program participants to make a difference.  A key aspect of the identity design was the use of radiating line-work, which was applied to typography and extended across the brand, referencing the manner in which HPV vaccination can influence and safeguard the population.

The brand was carried across various marketing touchpoints, from publications and a website, to promotional posters.