HQ represented the first stage of a landmark business and lifestyle precinct planned for the former site of the Phillip Morris tobacco factory in Moorabbin, Melbourne. Featuring a team of architectural partners including Genton and Techne, the site delivers a world class destination across seven re-envisioned buildings.
Bringing our expertise across multi-disciplinary design, the studio's involvement in the project has been significant from the outset, including brand strategy, naming, brand identity and collateral design, as well as concept development for wayfinding and art direction of the HQ brand film.
The project promises to be one of Moorabbin's most significant new precincts, bringing to life an ambition and vision rarely seen at this scale.
Photography: Emily Weaving. Film: 21-19