Campaigning for the right to live
Reprieve Australia arranges for volunteer lawyers to provide legal and humanitarian assistance to activists and prisoners facing the death penalty in the USA and South-East Asia.
In a world where the process of establishing justice is so often fraught with injustice, Reprieve seeks to assist those most vulnerable in the prison system.
As part of their campaign to raise exposure and awareness, they required a brand identity system that could help carry the tone of this weighty subject. An identity was developed which features a robust typographic and messaging system, which could be easily implemented by their team of volunteers. Brand photography was also provided by Tim Matsui – a photojournalist recognised for his rare work documenting inside US prisons.
Photography: Tim Matsui
