Energising gamers for demanding competition

Pwn is an energy gum developed specifically for the computer gaming audience, bringing more rapid performance benefits than an energy drink while reducing the associated health risks.

With the founder having developed a first generation product, a new identity, packaging and product design was required for the next phase aimed at seeking further investment funding.

The Pwn logotype and radiating colour scheme was inspired by the pixelated typography and screens of 1980's console games, re-invisioned with a modern treatment. The diagonal contours of the typography were further carried through to the production of the individual gum pieces, bringing a close integration of both the identity and product design.