Celebrating human endeavour through journalism
Read by over five million people per month, New Atlas is an independent online news platform which champions the power of human endeavour, and the innovation and inspiration that drives people to create a better future.
Having been in operation for over a decade under a previous name, its founders wanted to evolve the business into a new chapter on which its growth and reputation could be better secured.
The project featured a comprehensive strategy process which lead to creation of the New Atlas name, brand strategy and identity, website interface, collateral and key messaging.
