Ailo is an innovative technology platform that helps property management professionals become extraordinary. It enables them to convert and manage leads, learn about at-risk clients and analyse their business performance like never before – all from the palm of their hand, at scale.
A comprehensive strategy, naming and identity design program was commissioned to bring the brand to life, and create the foundation on which to build a truly global brand platform for the property industry. Our work also included design development of early generations of the mobile interface.
The Ailo name seeks to feel like a friendly assistant and a sage, while the brand integrates rich colour, illustration and animation across a host of touchpoints, including the website, merchandise, interface icons and a brand film in collaboration with 21-19.