A pilates brand with a sense of calm

Imbue Pilates was conceived with a commitment to the well-being of its customers through a tailored experience designed to genuinely permeate through all aspects of their lives.

Founded by Zoë Ferdowsian, who for over 25 years has worked as a professional Pilates practitioner, yoga teacher and stretch therapist, Imbue's programs encompass a diversity of movement modalities.

We worked with Zoe from the outset to help articulate the vision, naming, identity and messaging for the new brand. Exploring principles around a centred mind, and a balanced body, the identity system rests on a pillar like typographic symbol, sculptural imagery, and messaging that together communicate stability, combined with those of human movement.