Bond Street Dental is recognised as one of Melbourne’s leading dental practices, working on the forefront of cosmetic dentistry, implant surgery and general dental, with a patient list that includes some of the nation’s most recognisable television, sporting and business figures. To mark the transition into the next chapter for the practice, they required a new brand that could support their future aspirations.
Our work included strategy, messaging, identity design and web site. We introduced an artful approach towards ideas of transformation and beauty. The logotype is informed by concepts of symmetry and alignment, hallmarks of ideal dental aesthetics, while the brand is accompanied with a suite of still life photography which composes dental objects alongside strong and delicate natural forms.
Introducing a creative and considered approach to communicating dentistry, the new brand helps to further differentiate them for an audience seeking a premium level of service.