Dr Jarrad Stevens is a Melbourne based Orthopaedic Surgeon with expertise in hip and knee surgery, robotic joint replacement and soft tissue trauma and fractures. The patient experience lies at the heart of Dr Stevens' work, and with this in focus he engaged us to create a brand identity that would support him in providing confidence and clarity for patients, as they embark on what is one of the most important decisions to reclaim their quality of life.
Within the often clinical landscape of the surgical profession, we explored a more progressive approach, while still balancing the necessary sense of weight. A strong refined typographic monogram forms the central identity, supported by a warm colour palette, watercolour illustration, treated photography and empathic language around the idea of restoring freedom.
Photography: Chris von Menge