Architecture influenced by human emotion
Architecture and emotion are deeply connected, influencing the environments we live in and how we value them.
This central theme informed the strategy and design for the Arc brand – a residential property business creating homes that deliver architectural sophistication and liveability.
We worked across all touchpoints for the brand, devising the brand strategy and naming, identity and messaging, and delivery of the brand story across collateral, art direction and photography, website, social, environmental and signage applications.
Lifestyle photography: Emily Weaving
