A hidden transformation
Schiavello is an Australian-born top 100 private company with over 1300 staff. It's expertise includes furniture, construction, consulting and development, and has been creating and servicing world-class working and living environments for over 50 years.
Working in collaboration with Hassell Architects, with a design inspired by the children's book 'Where the Wild Things Are', we developed the event brand to transform Schiavello's Melbourne showroom into a hidden urban jungle for the annual Saturday Indesign industry event.
Large scale exterior and interior environmental graphics covered expanses of glass across the showroom, while Hassell's interiors included life-size trees and a plywood monster who overlooked the thousands of visitors who came to the event.
Photography: Shannon McGrath, Chris Kapa
